Actionable Insights to Address Brand Success

Manufacturers currently get rear view mirror data that shows events that impacted the patient journey to get on medication. They are lacking actionable insights that address brand success. Often, the reason for the lag in actionability of the data is the time lag between the event itself and necessary analysis and insight. This gap is a critical barrier on targeted and effective pull through activities. And when timeliness, completeness and accuracy of the data are addressed, the question becomes: “how can we display these billions of rows and columns so that all stakeholders can look at it and make sense of it?” How can actionable insights be driven out of the data to help different teams understand what is happening out there? We start by asking simple questions like: “how many Patients in Queue do we have today; how can we help them; how many Active Patients do we have; and how can we help maintain them Active?” Then, we move on to more complex questions related to specialty pharmacy performance on a scorecard metric.

Diagram illustrates alerting different teams for a patient in queue that is about to be lost

When talking to manufacturers, we often hear that they want an out of the box, fast, patient and channel analytics and reporting solution that provides different organizations within the company a seamless access to the single point of the truth and get the information they need to know so that in near real time teams can take immediate actions to address issues associated with patient access to the brand.

The ideal Patient and Channel Analytics and Reporting solution should:

  • Be Pre-Configured, easy to navigate to reduce time and effort required by pharma’s internal personnel.
  • Identify the Problem, and provide the insight to specific patient journey steps and stakeholders and focus on context: whether the event observed at any particular specialty pharmacy is a one-off outlier, or a pattern; whether the issue is specific to just that pharmacy or is it a recurring problem across specialty pharmacies; whether there is a pattern specific to a payer or a specific provider.
  • Be Able to Provide Different Views for the Same Data. Most of the time, multiple teams need the same information but in different views to address their specific needs from the data.
  • Be Cloud-Based. While this may not be a top priority to all stakeholders, cloud based solutions facilitate a seamless experience and faster response to the end user when interacting with their tool.

Today, thousands of users leverage ProMetrics’ platform to gain actionable insights that address brand success. The platform offers role-based access to information, making it easy for multiple teams to view data from their angle and be able to get the required information in a timely fashion. Market Access teams depend heavily everyday on the Access and Reimbursement module to be able to identify providers with patients that are not getting smooth access to the drug and pull through. SP Account Mangers leverage bench-marking, and Score-carding to understand SP performance and SP data quality. Trade Executives enjoy high level Executive Summary insights on current week to improve patient experience, overall network health and drive revenue growth.

ProMetrics is firmly committed to advancing patient level data analytics while protecting patients’ privacy. All ProMetrics systems and processes are HIPAA compliant.

By | 2018-03-20T14:20:14+00:00 February 27th, 2018|