Funnel Patient Services Efforts to Drive Patient Pull-Through

By | 2018-04-05T13:35:53+00:00 April 3rd, 2018|

Traditional pharma programs have focused on creating disease and brand awareness and HCP marketing to maximize number of brand prescriptions but today, specialty BioPharma brands face greater challenges that require improved solutions. In addition to influencing number of prescriptions written they need to ensure that those prescriptions get converted into patients on product through [...]