Actionable Insights to Address Brand Success

By | 2018-03-20T14:20:14+00:00 February 27th, 2018|

Manufacturers currently get rear view mirror data that shows events that impacted the patient journey to get on medication. They are lacking actionable insights that address brand success. Often, the reason for the lag in actionability of the data is the time lag between the event itself and necessary analysis and insight. This gap [...]

New Pharmacy Models Drive New Data Needs

By | 2018-03-23T17:41:00+00:00 February 25th, 2018|

New pharmacy models and healthcare data needs are beginning to emerge from the macro changes occurring in US healthcare. Healthcare reform has accelerated the drive to create new care delivery and payment models. Specialty drugs are rapidly increasing their proportion of the overall US drug spend. Taken together, these trends are forcing new alignments [...]